It seems that PlentyofFish.com is trying another marketing campaign and linking up with the music industry again to promote itself as “happening”. POF has previously done this with a campaign Akon, including a video that was hastly withdrawn (most likely due to bandwidth issues). The competition clearly states US + Canada only once the user clicks through on a link, however, why as a UK citizen am I being shown this link as it is only a very basic check to determine the location of the user.
The following line in the Terms and Conditions is interesting. Fancy your face being on a billboard?
“Winners consent to the Contest Sponsors’ use of his/her name, city of residence, photograph, likeness, voice, statements and image for any publicity or programming purposes, in all media, without remuneration, throughout the world in perpetuity.”